Creative Executive
Creative Executive
Customer-facing staff need to leave the breathe their brands the most. A few inspiring internal campaigns follow that have helped communicate brand strategy and identity.
Saks Fifth Avenue: The Experience is Everything
To celebrate a refreshed brand strategy and the fresh approach of the leadership team, we developed a series of imperatives and invitations to encourage the team, from those on the sales floor to the executive team.
W Hotels: Make the Scene
You can never understate the importance of the basics (even when your guests are wowed by VIP access and helicopter tours). This yearlong campaign featured both talent (employee) and guest stories to humanize the difference every individual can make.
This custom alphabet was created for a unique blend of familiar and fresh, to differentiate that this was a campaign unique to the employees.
Clear, custom stickers added a refreshing touch and reminder of all the monthly themes.
Johnson & Johnson: Reflections on Our Credo
In an effort to reconnect employees to the difference they can make in living the company Credo, stories were collected of living its principles, with selections highlighted in a hardbound book with illustrative typography and illustration.