Creative Executive
Creative Executive
How do you turn product love into brand love? A little TMI helps.
Physician’s Choice is the straightforward, accessible wellness leader in probiotics – built on a reputation of being so loved that physicians use them for themselves and their families.
The big unlock came when we read the product reviews on Amazon where people felt so at home that they couldn’t not share.
We wanted to convey the role of “physician” differently than other brands: not in sterile environments or white coats, but living their life authentically – like the “out-of-office physician.”
The new logo has a clean, vintage-pharma feel and the forthcoming packaging creates a cohesive brand experience while allowing you to navigate simply through color.
A potential premium line uses the supplement shape to tell the story of what the probiotic can do for you.